Today’s consumers want their purchasing power to be able to change the world. It isn’t just millennials or the “dark green” consumers that care about environmental impact; these values are now mainstream.
The growing buzzword of “regenerative agriculture,” listed as Whole Foods Market’s Top Ten Food Trends in 2020, is all about quantifying environmental impact and promoting the nexus of when the way food is grown is actually part of making the ecosystem healthier. It’s about improving soil health, sequestering carbon, increasing water tables, improving wildlife habitat and fostering biodiversity. There is a whole new frontier burgeoning driven by a democracy of impact data.
Read the full article, 5 Ways Brands Can Tell Their Regenerative Stories, on New Hope Network’s IdeaXchange here.
Headline image courtesy of NewHope.com