Kering focuses efforts on reducing environmental impact of its fashion empire


Kering is taking a major step towards making the fashion industry more sustainable, in tandem with the environmental charity The Savory Institute.

The luxury behemoth, which counts brands such as Gucci, Alexander McQueen and Balenciaga on its books, has joined forces with the farming non-profit to promote the role of regenerative agriculture within the fashion industry.

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Savory Institute

Savory Institute

The Savory Institute is on a mission to regenerate the grasslands of the world and the livelihoods of their inhabitants, through Holistic Management. Since 2009, Savory Institute has been leading the regenerative agriculture movement by equipping farmers, ranchers, and pastoralist communities to regenerate land within culturally-relevant and ecologically-appropriate contexts.
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