South Africa EOV Wool Release

wool bales with EOV mark

PORT ELIZABETH, SOUTH AFRICA (Oct. 20, 2018) — As part of the continued rollout of Savory Institute’s Land to Market™ program, the Savory Hub in South Africa has delivered its first bales of regenerative wool to the international wool market in Port Elizabeth.

These bales carry Savory’s Ecological Outcome Verification™ (EOV™) seal, which is the first to indicate that the land from which the wool is sourced has been verified to be regenerating.

Brands and businesses sourcing EOV wool at the Port Elizabeth Wool Exchange will be early supporters of a system of Holistic Management verified to achieve positive outcomes in soil fertility, biodiversity, and water retention.

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Savory Institute

Savory Institute

The Savory Institute is on a mission to regenerate the grasslands of the world and the livelihoods of their inhabitants, through Holistic Management. Since 2009, Savory Institute has been leading the regenerative agriculture movement by equipping farmers, ranchers, and pastoralist communities to regenerate land within culturally-relevant and ecologically-appropriate contexts.
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