Kering to utilise regenerative agriculture for raw materials

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PARIS – French luxury apparel group Kering has announced a new collaboration with The Savory Institute to utilise the positive impact regenerative agriculture can have in the fashion industry. As part of the work, Kering has become a Frontier Founder under Savory’s Land to Market programme to promote and support the regenerative production of raw materials. Kering will utilise Savory’s methodology, Ecological Outcome Verification (EOVTM), in its leather and fibre supply chains that come from grazing systems, such as wool and cashmere.

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