PARIS – French luxury apparel group Kering has announced a new collaboration with The Savory Institute to utilise the positive impact regenerative agriculture can have in the fashion industry. As part of the work, Kering has become a Frontier Founder under Savory’s Land to Market programme to promote and support the regenerative production of raw materials. Kering will utilise Savory’s methodology, Ecological Outcome Verification (EOVTM), in its leather and fibre supply chains that come from grazing systems, such as wool and cashmere.
How do you define regenerative agriculture?
For many years now, organizations of all types have publicly stated their definition of the term “regenerative agriculture.” We at the Savory Institute are often asked to sign on