To facilitate the large-scale regeneration of the world’s grasslands and the livelihoods of their inhabitants, through Holistic Management.
Our big, audacious goal.
Small incremental change won’t solve our global problems. We’re on the brink of affecting major change at the landscape level, and to that end our strategy seeks to influence the management of 1 billion hectares by 2025 through the establishment of 100 Hubs.
Properly-managed livestock are key to healthy grasslands, which…
- absorb and store carbon in soils,
- teem with water and a biodiversity of species,
- provide nutritious, healthy foods, and
- create economic abundance for farmers and ranchers.