Luxury Fashion House, Burberry, Joins Land to Market Program

Through a partnership with the Savory Institute’s Land to Market program, Burberry is facilitating the regeneration of the world’s grasslands in the leather supply chain and the livelihoods of their inhabitants.
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Austin, TX (November 21, 2021) — Land to Market is excited to welcome the international Luxury Fashion House, Burberry, as the newest member of the world’s first verified sourcing solution for regenerative agriculture.

Within this partnership, Burberry will incorporate Land to Market-verified regenerative materials into a range of their products. Merchandises with the Land to Market seal are sourced from farms and ranches, showing positive environmental outcomes. Regenerative agriculture is a nature-based approach that goes far beyond sustainability to continuously improve the entire ecosystem — soil, water, air, and animals. 

Burberry’s announcement is based on a biodiversity strategy to support global conservation efforts. Through this plan, Burberry will take action to protect, restore, and regenerate nature, helping to slow further global warming as part of the transition towards the 1.5°C pathway set out in the Paris Agreement.

“Climate change is not just a future environmental risk, it’s a socio-economic crisis that is impacting millions around the world today. Protecting, restoring, and regenerating nature is key to safeguarding the planet for generations to come, and we must be ambitious in our intentions and action-oriented in our approach. Burberry’s biodiversity strategy will not only address impacts in our own extended operations but also help to create new systems to reduce biodiversity loss in the world’s greatest areas of need, making a meaningful contribution to global conservation efforts.” - Dr. Gerry Murphy, Chair of Burberry

Building on Burberry’s recent commitment to become Climate Positive by 2040, the luxury Company’s biodiversity strategy will expand the scope of its current initiatives, applying a nature-based approach in its own value chain and in areas of greatest need beyond its operations.

The biodiversity strategy encompasses three focus areas:

  • Protecting and restoring nature within and beyond Burberry’s own value chain through projects supported via the Burberry Regeneration Fund.¹
  • Expanding support for farming communities, intensifying existing efforts around farm-level certifications and training where Burberry sources raw materials.
  • Developing regenerative supply chains, applying regenerative and holistic land management practices to grazing or farming systems.

Aligned to the “ARRRT” framework, the strategy covers four impact areas that build upon Burberry’s long-established programs:

  • Avoid: continuing efforts within Burberry and across its extended supply chain to avoid negative impacts on biodiversity, conservation, or the environment.
  • Reduce: reducing Burberry’s impact on biodiversity through the responsible sourcing of key raw materials and ensuring essential materials are traceable, certified, or recycled by 2025.²
  • Restore & Regenerate: restoring ecosystems within Burberry’s value chain, working with key partners such as Land to Market at the Savory Institute and the Sustainable Fibre Alliance.
  • Transform: accelerating solutions to drive change and protect vulnerable ecosystems beyond Burberry’s own value chain through our active participation in The Fashion Pact and UN Fashion Industry Charter for Climate Action.

¹ The Burberry Regeneration Fund was established in 2020 to accelerate low-carbon future solutions and invest in nature-based projects.
² Burberry will ensure all key materials are 100% traceable by 2025 e.g. sourcing more sustainable cotton, leather, and wool, as well as recycled polyester and nylon.

This year, Burberry completed a biodiversity baseline assessment in partnership with The Biodiversity Consultancy to determine its highest ecological impacts. It highlighted that leather, cashmere, and wool have the most significant impact on biodiversity as well as accounting for a high proportion of Burberry’s carbon footprint. Burberry will apply Nature-Based Solution Principles and Guidelines that it developed in partnership with The Biodiversity Consultancy to projects funded via its Regeneration Fund, ensuring natural ecosystems are protected, restored, and regenerated.

Beyond its value chain, Burberry is the first luxury brand to sign up to the LEAF Coalition with an investment in what is expected to become the world’s largest public-private initiative providing results-based finance to countries committed to making ambitious reductions in tropical deforestation. Through a partnership with the Savory Institute’s Land to Market program, Burberry is also facilitating the regeneration of the world’s grasslands in the leather supply chain and the livelihoods of their inhabitants. Both programs will play an important part in global regeneration and conservation efforts.


About Land to Market

A leader in the regenerative agriculture movement, Land to Market is the world’s first outcomes-based verified regenerative sourcing solution. The program’s Land to Market Verified seal has attracted some of the world’s leading consumer packaged goods companies, apparel brands and retailers. A program of the Savory Institute, Land to Market uses a science-based approach working directly with raw material producers to enhance transparency and traceability mechanisms across the entire value chain. To see the full list of Land to Market members, visit


About Burberry

Burberry is a global luxury brand, headquartered in London. 
We make luxury clothing, leather goods, accessories, fragrance, and beauty products that marry the finest craftsmanship and design with cutting-edge technology. Creativity has fuelled Burberry throughout our brand’s 165-year history and our shared conviction in its power is central to how we operate as a company. To find out more about Buberry’s newest focus on regenerative practices, visit

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Learn more about Land to Market

Contact us to begin your own regenerative journey by becoming
a Land to Market member.
Savory Institute

Savory Institute

The Savory Institute is on a mission to regenerate the grasslands of the world and the livelihoods of their inhabitants, through Holistic Management. Since 2009, Savory Institute has been leading the regenerative agriculture movement by equipping farmers, ranchers, and pastoralist communities to regenerate land within culturally-relevant and ecologically-appropriate contexts.
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