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Understanding Ecosystem Services and Carbon Markets | Session 1

June 14, 2021 @ 8:30 am - 10:00 am PDT

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Unlocking the Mysteries of Carbon Markets: Learn how they work, and what buyers and consumers want. How do we build trust, understanding, clarity and communication between everyone involved in the development of regenerative pasture and rangeland management practices, and the consumer appreciation of both the products and the environmental benefits associated with these efforts?  This webinar series is organized to clarify:

  • How pasture and rangeland managers can participate in, and economically benefit from emerging carbon and environmental marketplaces.
  • Why are organizations buying credits, and what do they want to see from the process that creates them?
  • What impact do regenerative pasture and rangeland management practices have on consumer purchasing decisions, and how do we best communicate and build trust with consumers?


June 14, 2021
8:30 am - 10:00 am PDT
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Dr. Paul Zorner
Instructor Bio
Dr. Paul Zorner is Chief Agronomist and CEO Emeritus of Locus Agricultural Solutions® (Locus AG). Locus AG is an agricultural technology B Corporation® (B Corp™) with innovative microbial “probiotic” solutions that improve soil health to increase crop productivity, accelerate crops’ ability to sequester atmospheric carbon in soils and reduce greenhouse gas emissions. Paul has held R&D, operating and leadership positions with large agribusinesses and venture-backed startups including BASF, Dow Chemical, Mycogen Corp (acquired by Corteva) and Diversa Corp. He has dedicated his career to supporting global food supply, improving the nutritional content of food, and advocating for agricultural systems that support the economic and environmental health of rural communities.


Jefferson Center for Holistic Management
Fort Bidwell, CA 96112 United States + Google Map
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